Why Privacy Makes AI Apps Successful (Privacy Notices That Actually Work)

Privacy as a Competitive Advantage

• Most companies aren't using privacy as a differentiator

• With the rise of no-code tools, the market will become heavily saturated

• Privacy practices can help you stand out and build trust with customers

Three Essential Privacy Practices

1. Make your privacy notice easy to find

• Red flag: If users spend more than 5 minutes looking for your privacy notice

• Privacy notices communicate what you'll do with user data

• Real-world impact: Users of AI coaching, therapy, or productivity apps are conscious they're sharing sensitive information

• If users can't easily find your privacy info, they'll go to competitors who satisfy their curiosity

2. Make your privacy notice easy to understand

• Common problem: Lawyers write privacy notices filled with legalese

• Use simple, accessible language for your consumer base

• Key questions to answer clearly:

  • What data are you collecting?

  • Why are you collecting it?

  • Who will you share it with?

  • How will you delete it?

  • How can users control their data?

3. Practice data minimisation

• Core principle: Don't collect more data than you need

• User mindset: Assume consumers are suspicious and will question why you need so much data

• Avoid "data grabs" - only collect what's necessary to fulfill your service

• Always explain why you need the data you're collecting